White Papers/Case Studys

Cision is committed to providing clients with the best possible integrated services platform. In an environment where content is king, we know the importance of forging strong relationships with corporate partners that help to increase the scale of our client offerings. Our partnerships are built on a foundation of trust and the united goal of providing our clients with the industry's leading products and services.

Analyse - Epson Europe - a deeper insight (PDF 414 KB)

When Epson first started using Cision’s evaluation services, fi ndings helped them realise that, unlike some competitors, Epson was perceived as just a printer manufacturer. Its challenge was to be recognised for the full range of products it offers: a digital imaging company offering complete digital packages including printers, projectors, cameras, photo viewers and scanners. Trends in the home cinema and home photo printing areas provide Epson with great opportunity to develop their business, but they also face the challenge of outperforming strong competitors.

Connect - Marks & Spencer: Fashion news and hot looks prove easy for Per Una (PDF 116 KB)

Marks & Spencer is one of the UK’s leading retailers of clothes, food, home products and fi nancial services. In the UK, some 10 million people shop each week at over 375 stores nationwide. In September 2001, Marks & Spencer launched its unique Per Una brand. Designed exclusively for Marks & Spencer by George Davies, its fresh and contemporary collections, offering catwalk inspired, stylish quality clothing, at competitive high street prices, became an overnight success.